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Ep 6 - Marketing Isn't Being Cut. Unclear Marketing Is.
The CMO Survey published in September 2025 captured something that's been building for a while.
18 hrs ago
•
Ant Hodges
6:26
Ep 5 - The Capacity Mismatch Nobody Is Talking About
Most companies don't have a growth problem. They have a capacity mismatch.
Apr 1
•
Ant Hodges
5:24
March 2026
Ep 4 - AI isn’t the advantage. Clarity is.
Every business I’m talking to right now is either rolling out AI, evaluating AI, or feeling guilty that they haven’t done more with AI yet.
Mar 31
•
Ant Hodges
5:27
Ep 3 - You probably don't need more leads
When revenue isn't growing fast enough, the instinct is almost always the same. We need more leads. More traffic. Bigger audiences. More spend.
Mar 31
•
Ant Hodges
5:30
Ep 2 - Your marketing tools are costing you more than your ad spend
There's a number that doesn't appear on any P&L, but it's one of the most significant costs in a growing business.
Mar 31
•
Ant Hodges
5:48
Ep 1 - When marketing stalls, it’s rarely a marketing problem
Most of the businesses I work with have the same thing in common. They’re busy. The team is busy. Agencies are busy. Activity is everywhere. And yet…
Mar 31
•
Ant Hodges
5:34
Introduction to CMO Field Notes
A short introduction to CMO Field Notes - what the show is, who it's for, and what you'll hear each week. If you're a founder or CEO doing between $1m…
Mar 31
•
Ant Hodges
7:42
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