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Ep 21 - Is The CEO's Decision to Use AI Correct?
Don’t just rely on AI to do the job entirely for you.
Jun 22
•
Ant Hodges
6:47
Ep 20 - A/B Split Testing and Trusting the Data
If you do an A/B split test you need good numbers.
Jun 19
•
Ant Hodges
8:27
Ep 19 - Why Every Fractional CMO Sounds Exactly the Same
If every single Fractional CMO is saying the same thing, then they’re doing nothing differently. They’re just blending in like the crowd.
Jun 17
•
Ant Hodges
7:12
Ep 18 - Industry Expertise Does Not Matter Any More
Stop looking for a Fractional CMO with 10-15 years experience in your industry or niche... you're leaving amazing CMOs out on the table for others to…
Jun 12
•
Ant Hodges
6:59
Ep 17 - Connect Every Piece of Marketing to Revenue
I heard the worst advice from a trainer, helping CMO's build their business this week.
Jun 10
•
Ant Hodges
5:21
May 2026
Ep 15 - Fragmented Marketing Leadership Will Never Work
Let me just share a bit of a personal story, it’s something that has happened this week in the field.
May 6
•
Ant Hodges
9:13
Ep 14 - Who are you listening to about marketing?
Let me just say, the gap isn’t information. It’s whether any of it actually fits your business.
May 5
•
Ant Hodges
3:59
April 2026
Ep 13 - Marketing is not a cost center.
If you’re listening to this as a CEO and founder, I really want you to tune into this message today. But also if you’re a CMO this is for you too!
Apr 24
•
Ant Hodges
7:10
Ep 12 - The CMO who couldn’t answer the CFOs question.
It sounds like a fairy tale, but it is reality all too often
Apr 22
•
Ant Hodges
4:35
Ep 11 - The Trap of Employing a Full Time CMO
It’s a lovely sunny day in London today, and I’m just out for a stroll, but I thought I stop, and just take a seat for a moment, and record this episode…
Apr 20
•
Ant Hodges
7:57
Ep 10 - The Right Time to Hire a Fractional CMO
When is the right time to hire a fractional CMO? Let me be brutal here. It’s the $25 million question, and there’s a reason I’ll pick that figure.
Apr 17
•
Ant Hodges
1
7:45
Ep 9 - Will AI Replace the Fractional CMO?
Let’s ask the question everybody’s asking right now. Will AI replace the fractional CMO?
Apr 15
•
Ant Hodges
1
9:08
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